Mark Lendrich
In light of a less-than-robust outlook for new-vehicle sales in Germany during the next few years, automakers and dealers need to focus on loyalty, awareness of crucial factors that influence the purchase decision, and they need to improve service business, according to our 2013 Germany Vehicle Ownership Satisfaction Study (VOSS), a . . . Continue Reading Building Loyalty, Improving Service are Keys to Satisfaction in Germany’s Auto Market